Starting from a father and daughter who formed a small team to build a fashion brand together by creating bags made of rattan. This idea was formed when his daughter, Ovi, who was working in Malaysia at the time, saw that many people in the country where she worked love the rattan material. After trying to find out, rattan is one of the most commonly found materials in Asean but rarely found in other countries. Rattan is also one of the mainstays for Indonesian citizens to introduce the diversity and richness of Indonesia's Nature by utilizing this material and turning it into goods that have special value.
Therefore, the idea was born to make accessories made from rattan as the main material, and combine them with other materials to display a unique and modern impression. In accordance with the CEIN slogan, we want to bring this Indonesian tradition and wealth to be accepted by young people in Indonesia and outside Indonesia.